Boost Active Member Communities All Year Long

Create a connected member experience with a community engagement strategy built for associations.

Tradewing enables real-time discussions, networking, and collaboration, helping associations move from fragmented communication to continuous member engagement.

Turn Community Into Continuous Engagement

The Problem

Most associations rely on email newsletters, one-time events, and static member directories to reach members. These outdated engagement channels limit interaction and hinder ongoing member engagement.

The Solution

Tradewing transforms your fragmented members into an active community where members can easily connect, share knowledge, and collaborate in real time.

Designed for Modern Association Communities

Tradewing provides a community engagement platform for associations that connects members through discussions, networking, and knowledge sharing, all within a unified engagement experience.

Built on Engagement Infrastructure

By providing a community engagement platform that makes engagement experience smoother, associations can deliver continuous value and stronger member participation year-round.

What is Engagement Infrastructure?

Core Community Engagement Features

Unlimited Micro-Communities

Create focused spaces for meaningful interaction.

Organize members into communities by topic, role, or interest to drive more relevant and active engagement.

Real-Time Conversations

Enable ongoing member interaction.

Support discussions, threads, and conversations that keep members engaged beyond events and email.

Direct Messaging & Networking

Facilitate peer-to-peer connections.

Allow members to connect directly, build relationships, and expand their professional network.

Member Profiles & Directories

Help members connect and learn easily.

Encourage members to create profiles and use your directory to start connecting with your community.

 

Content Sharing & Collaboration

Turn your community into a knowledge exchange.

Enable members to share resources, insights, and expertise within discussions and groups.

Community Engagement Insights

Understand how your community is performing.

Track participation, activity, and engagement trends to improve your community strategy.

Traditional Community Platforms vs Engagement Infrastructure

Transform your association community into a central space for connection, collaboration, and knowledge sharing that drives continuous member engagement, real-time interaction, and stronger relationships beyond events and email.

Traditional Community Platforms

  • Discussion-focused tools
  • Standalone platform
  • Limited integration
  • Fragmented data
  • Reactive communication

Tradewing Community Engagement Platform

  • Community, learning, and events
  • Unified engagement infrastructure
  • Connected to learning and events
  • Connected to learning and events
  • Unified engagement insights
  • Continuous engagement experiences

Frequently Asked Questions

Your guide to Tradewing – everything you need to know about association engagement infrastructure, and how it can transform member engagement.

How does hosting events on Tradewing streamline staff administrative workflows?

With Tradewing, you can manage event registration, live broadcasting, attendee engagement, and post-event reporting in the same platform where your membership data is stored and your community is housed. This eliminates the need for data syncing, which can take several administrative hours per event.

Tradewing can host Simple Events and Conferences in online, in-person, or hybrid formats. Simple Events are ideal for single-session meetings and gatherings, such as monthly meetings, one-day workshops, and similar events. Conferences are tailored for events with multiple sessions, which can run simultaneously or in succession. We recommend this for conferences, trade shows and expos, academic conferences, and summits.

Key features of the video meet functionality include: start and end meeting, settings (display name, camera, microphone, and speaker inputs) layout modification, audio and video control, share screen, virtual background, participants list, participant management, and chat functionality.

Event registration can be set up in two ways: open or ticketed. With open registration, members can attend the event without any associated fees. They simply need to click the RSVP button to confirm their attendance. Ticketed events require attendees to register to participate. This format is ideal for events where you wish to charge members for access.

Yes! As an administrator, you can customize the settings that determine who can discover and participate in your event. Choices include: Anyone, Members of Specific Groups, Any Logged In User, Users with Member Status, and Specific People.