What is lifecycle automation?
Lifecycle automation refers to the use of technological tools to automatically guide a user through every stage of their relationship with their association, from the first touchpoint up to long-term retention.
Streamline operations and support member growth with a member management platform for associations that empowers you to track, retain, and engage members throughout the entire membership lifecycle.
Tradewing helps associations manage memberships, streamline workflows, and link member data with engagement.
Traditional AMS platforms focus on member data, billing, and basic CRM tracking, but lack visibility into real member engagement, limiting insights into participation and community growth.
Tradewing serves as an association membership management software enabling associations to manage the full member lifecycle while driving participation and retention. Recruit, onboard, and engage members in one efficient, centralized platform.
Tradewing provides a member management platform for associations that combines lifecycle automation with real-time engagement data. Spot at-risk members, act on up-selling opportunities, and create the content your members want to see through a data-backed retention strategy.
By linking operations with engagement, associations can deliver continuous value and stronger member retention.
Support multiple membership structures.
Manage tiers, pricing, and access levels across different member types.
Provide flexible, ongoing learning experiences.
Offer courses, on-demand content, and structured programs that support continuous education.
Centralize member data and activity.
Maintain detailed profiles with engagement history and participation insights.
Automate member journeys and workflows.
Streamline onboarding, renewals, and engagement touchpoints across the lifecycle.
Control access across your platform.
Assign roles and permissions to manage access to content, communities, and programs.
Connect member data with engagement activity.
Understand how members interact across community, learning, and events to improve retention.
Transform your traditional AMS into a modern member management platform that connects operations with real-time engagement and lifecycle insights. Through Tradewing, your association will streamline workflows, improve retention, automate onboarding and renewals, and replace fragmented systems to drive growth.
Your guide to Tradewing – everything you need to know about association engagement infrastructure, and how it can transform member engagement.
Lifecycle automation refers to the use of technological tools to automatically guide a user through every stage of their relationship with their association, from the first touchpoint up to long-term retention.
Tradewing automates the onboarding process by prompting new users to take low-effort, but crucial initial steps such as setting up their profile, making an introduction in a community forum, and attending their first event. This ensures a smooth, welcoming transition without requiring manual work from your team.
Yes! Tradewing offers user-friendly tools that allow members to modify their profiles without administrative assistance. Information they can update includes job titles, company names, locations, professional credentials, etc. They can also control who can see each piece of information on their profile through a drop-down menu.
Tradewing operates under a strict privacy policy that ensures member information is kept confidential. It never sells, rents, or loans information to third parties. It also employs rigorous security measures to protect personal information from loss, misuse, unauthorized access, disclosure, alteration, or destruction.
Yes! The platform allows administrators to configure membership types, set up membership renewal schedules and conditions, allow grace periods, and manage payments.