Give Members More Reasons to Engage and Stay

Create more opportunities for members to participate, contribute, build relationships, and experience value throughout the year.

Tradewing helps associations turn membership from a series of transactions into an ongoing experience members want to be part of.

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Give Members <span>More Reasons to Engage and Stay</span>

Make Member Value an Ongoing Experience

Retention isn't created at renewal time. It grows through the experiences members have throughout the year, the people they meet, knowledge they gain, conversations they join, and opportunities they have to participate. Tradewing helps associations bring those experiences together so members can continuously find reasons to return.

Create More Reasons to Participate

Create More Reasons to Participate

Give members meaningful opportunities to connect, learn, contribute, and get involved.

Build Stronger Relationships

Build Stronger Relationships

Help members form professional connections that deepen their relationship with the association.

Deliver Value Throughout the Year

Deliver Value Throughout the Year

Connect community, learning, events, resources, and other experiences beyond individual campaigns or renewal periods.

How Tradewing Helps Improve Member Retention

Tradewing boosts retention by keeping members engaged, connected, and valued.

AMS Modernization

Centralize Member Engagement and Replace Fragmented Listservs

✔ 95% of surveyed members said Tradewing helped connect them with other members and provided meaningful value

✔ Nearly 200 school communications professionals connected through one centralized platform

✔ Stronger peer-to-peer collaboration across districts and regions

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Events & Conference Engagement

Extend Event Value: Build Engagement Beyond the Annual Conference

✔ ~1,000 community members connected across faculty, students, alumni, and professionals
✔ Simplified virtual events creating a better experience for both speakers and attendees
✔ Year-round engagement keeping members active beyond conferences and webinars

 

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Member Engagement & Retention

Automate Association Renewals and Drive Sustainable Revenue Growth

✔ 10% membership revenue growth driven by stronger member retention
✔ Automated membership renewals reducing administrative work and simplifying the renewal experience
✔ Flexible membership options supporting engagement with bundled memberships and free introductory access

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Frequently Asked Questions

Your guide to Tradewing – everything you need to know about strengthening member engagement, delivering ongoing value, and supporting long-term retention.

How can associations improve member engagement?

Tradewing brings community, learning, events, resources, networking, and other member experiences into a connected environment where members have more opportunities to participate.

Associations can create targeted opportunities for members to return through relevant conversations, events, resources, groups, and other experiences that give them a reason to participate again.

Retention should be considered throughout the entire member journey, not only when renewal approaches. The experiences members have between joining and renewal shape how they perceive the ongoing value of membership.

Ready to give members more reasons to engage and stay?

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