Association Use Cases That Drive Engagement and Growth

Connect your association’s technology stack with Tradewing to unify community, learning programs, events, and member data in one platform.

Tradewing integrates with leading AMS platforms, learning systems, event tools, and community technologies to reduce fragmentation, streamline workflows, and improve member engagement.

~1000 Community Members
Simpler Virtual Events
Year-Round Engagement

The Challenge

As National University expanded its hybrid work initiatives and virtual conferences, the team needed a simpler way to keep faculty, students, alumni, and external professionals connected beyond individual events.

Their previous event platform often created friction for speakers and attendees, making onboarding and virtual event experiences harder to manage.

The Solution

Using Tradewing, National University created a centralized engagement hub supporting:

  • Virtual conferences and events
  • Community announcements
  • Group-based engagement
  • Research and resource sharing
  • Ongoing member participation

Tradewing’s ease of use and embedded event functionality helped simplify the event experience while supporting continued engagement throughout the year.

The Results

  • Community approaching 1,000 members
  • Increased engagement beyond conferences
  • Simpler speaker and attendee experience

“Tradewing has been a great platform for our community. As we’ve become more intentional about driving engagement and dedicating resources to managing the space, we’ve seen a noticeable increase in member interaction and communication.”

Tradewing Customer Testimonial from Jackie Coover, the Community management coordinator at Fiber Broadband Association

Jackie Coover

Community Management Coordinator
Fiber Broadband Association