The Challenge
As National University expanded its hybrid work initiatives and virtual conferences, the team needed a simpler way to keep faculty, students, alumni, and external professionals connected beyond individual events.
Their previous event platform often created friction for speakers and attendees, making onboarding and virtual event experiences harder to manage.
The Solution
Using Tradewing, National University created a centralized engagement hub supporting:
- Virtual conferences and events
- Community announcements
- Group-based engagement
- Research and resource sharing
- Ongoing member participation
Tradewing’s ease of use and embedded event functionality helped simplify the event experience while supporting continued engagement throughout the year.
The Results
- Community approaching 1,000 members
- Increased engagement beyond conferences
- Simpler speaker and attendee experience