Inside Tradewing: Association Insights & Perspectives

Get to know the contributors shaping conversations around engagement infrastructure and modern associations.

Petreysha Macute

Education

Bachelor of Arts in Sociology

University of the Philippines

Petreysha Macute is a Business Development Associate at Tradewing, where she helps associations explore better ways to engage members, strengthen community connections, and modernize the member experience.

Her work focuses on understanding each organization’s goals, challenges, and technology needs. Through discovery conversations and platform demonstrations, she partners with association leaders to identify solutions that support membership growth, events, communications, learning, and long-term member value.

Areas of Expertise

  • Association Marketing & Growth Campaigns: Helping associations grow through campaigns that increase visibility, engagement, and member value.
  • Community-Building Content: Creating marketing that highlights the people, stories, and impact behind association communities.
  • Member Experience & Engagement: Supporting communications that help associations better connect with, serve, and engage their members.

Latest Articles by Petreysha Macute

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Article Title: “Tradewing vs. Disco: Finding the Right Engagement Platform”

Tradewing vs. Disco: Finding the Right Engagement Platform

The association conference isn’t going anywhere. But today’s members increasingly expect ways to stay connected with their professional communities year-round. To meet this need, many associations are utilizing digital engagement platforms that foster community beyond planned events. Disco brings together capabilities associated with association management software (AMS), community, and learning, while Tradewing takes a broader […]

A Modern Association’s Guide to Member Portal Software

Traditionally, member portals for associations were built for basic administrative tasks. Members logged in to pay their dues or update their personal profiles. However, members today are looking to get more out of these portals, including access to vibrant communities, premium resources,  networking opportunities, and experience the ongoing value of belonging to their association.  Investing […]

Circle vs. Tradewing

Tradewing vs. Circle: Which Platform Is Better for Associations?

Tradewing vs. Circle: Which Platform Is Better for Associations?  Tradewing and Circle both give organizations a place to build communities, share content, host events, and create learning experiences. But they were built with different organizations and different engagement models in mind. Circle is a broad community platform designed for creators, businesses, and membership-based communities. Tradewing […]

Community Engagement Audit

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Discover how your association engages members across communities, learning programs, and events — and where engagement can grow.

The Tradewing Community Engagement Audit highlights engagement gaps, participation trends, and opportunities to improve member interaction and retention.

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