Inside Tradewing: Association Insights & Perspectives

Get to know the contributors shaping conversations around engagement infrastructure and modern associations.

Rhona Ruiz

Education

AB International Studies, European Studies

De La Salle University Manila

Rhona Ruiz is a Marketing Specialist at Tradewing, where she supports campaigns that help associations grow, strengthen member engagement, and communicate the value of their communities. Her work focuses on creating marketing that highlights the people, stories, and impact at the heart of the association space.

Through content, campaigns, and member-focused messaging, Rhona helps showcase how associations can better connect with and serve their members. She is especially interested in using marketing to build community, elevate association voices, and support growth through clearer, more engaging communication.

Areas of Expertise

  • Association Marketing & Growth Campaigns: Helping associations grow through campaigns that increase visibility, engagement, and member value.
  • Community-Building Content: Creating marketing that highlights the people, stories, and impact behind association communities.
  • Member Experience & Engagement:</strong >Supporting communications that help associations better connect with, serve,
    and engage their members.

Latest Articles by Rhona Ruiz

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Member Retention Strategy

15+ Proven Strategies to Boost Association Member Retention

Member retention is at the heart of every successful association. In this guide, we’ll dive into why it matters, how to track it, and share 15+ proven strategies to keep your members engaged, loyal, and connected now and for the long term.

Association LMS 2026: What It Is and How To Choose the Best

Education has always been one of the strongest reasons professionals join associations. Yet many organizations struggle to turn learning into ongoing member engagement. Courses are completed, certificates are earned, but participation often ends there. Modern associations increasingly need learning experiences that connect members, not simply content libraries that deliver courses. A Learning Management Software (LMS) […]

Member Onboarding Guide

Best Practices for Streamlining Association Member Onboarding

Streamlining association member onboarding enables early engagement, reinforces membership value, and lays the foundation for long-term retention and community growth.

Community Engagement Audit

Get a Free Association Community Engagement Audit

Discover how your association engages members across communities, learning programs, and events — and where engagement can grow.

The Tradewing Community Engagement Audit highlights engagement gaps, participation trends, and opportunities to improve member interaction and retention.

Start Your Engagement Audit