Inside Tradewing: Association Insights & Perspectives

Get to know the contributors shaping conversations around engagement infrastructure and modern associations.

Rhona Ruiz

Education

AB International Studies, European Studies

De La Salle University Manila

Rhona Ruiz is a Marketing Specialist at Tradewing, where she supports campaigns that help associations grow, strengthen member engagement, and communicate the value of their communities. Her work focuses on creating marketing that highlights the people, stories, and impact at the heart of the association space.

Through content, campaigns, and member-focused messaging, Rhona helps showcase how associations can better connect with and serve their members. She is especially interested in using marketing to build community, elevate association voices, and support growth through clearer, more engaging communication.

Areas of Expertise

  • Association Marketing & Growth Campaigns: Helping associations grow through campaigns that increase visibility, engagement, and member value.
  • Community-Building Content: Creating marketing that highlights the people, stories, and impact behind association communities.
  • Member Experience & Engagement:</strong >Supporting communications that help associations better connect with, serve,
    and engage their members.

Latest Articles by Rhona Ruiz

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The Ultimate Guide to Engaging Association Memberships

Did you know that many professional organizations experience a severe drop-off in user activity after their annual conference concludes? A thriving membership base requires more strategic effort than simply collecting annual dues. Members need opportunities to be able to interact outside of your annual events and renewal cycles. Digital infrastructure can nurture connections beyond in-person […]

What 4 Association Conferences Taught Us About Member Engagement

Over the past month, we had the opportunity to join association leaders at four conferences across four countries: the APSAE Inaugural Summit in Singapore, AFNC in Geelong, NZSAE Associations Matter in Lower Hutt, and ASAE Annual in Indianapolis. Each gathering had its own character. NZSAE’s Associations Matter reflected the outsized role associations can play in […]

Member Analytics for Associations: Turning Data Into Better Decisions

A member’s relationship with an association rarely changes all at once. It develops over time, through patterns of participation, interest, and sometimes gradual disengagement. Associations capture many of these interactions, but much of that information is reviewed in isolation. Your association management software may tell you who renewed. You community engagement platform can show you […]

Community Engagement Audit

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The Tradewing Community Engagement Audit highlights engagement gaps, participation trends, and opportunities to improve member interaction and retention.

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