Inside Tradewing: Association Insights & Perspectives

Get to know the contributors shaping conversations around engagement infrastructure and modern associations.

Rhona Ruiz

Education

AB International Studies, European Studies

De La Salle University Manila

Rhona Ruiz is a Marketing Specialist at Tradewing, where she supports campaigns that help associations grow, strengthen member engagement, and communicate the value of their communities. Her work focuses on creating marketing that highlights the people, stories, and impact at the heart of the association space.

Through content, campaigns, and member-focused messaging, Rhona helps showcase how associations can better connect with and serve their members. She is especially interested in using marketing to build community, elevate association voices, and support growth through clearer, more engaging communication.

Areas of Expertise

  • Association Marketing & Growth Campaigns: Helping associations grow through campaigns that increase visibility, engagement, and member value.
  • Community-Building Content: Creating marketing that highlights the people, stories, and impact behind association communities.
  • Member Experience & Engagement:</strong >Supporting communications that help associations better connect with, serve,
    and engage their members.

Latest Articles by Rhona Ruiz

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Monetization Strategies for Your Association Community

While member dues have traditionally served as the financial backbone of professional and trade organizations, relying on them as your sole source of revenue can limit your association’s capacity for growth.  Diversifying your revenue through strategic association community monetization helps reduce your financial vulnerability. In this guide, we will explore viable options to monetize your […]

Member Engagement Strategy

Member Engagement: 10 Creative Ideas to Excite Your Community

​Boost member engagement in your Tradewing community with 10 actionable strategies, from maintaining an online platform to organizing engaging events.

The Ultimate Community Management Platform Buyer’s Guide

Community management software arms your association with the tools it needs to engage and retain members. Discover how to find a platform for your association.

Community Engagement Audit

Get a Free Association Community Engagement Audit

Discover how your association engages members across communities, learning programs, and events — and where engagement can grow.

The Tradewing Community Engagement Audit highlights engagement gaps, participation trends, and opportunities to improve member interaction and retention.

Start Your Engagement Audit